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Visceral Design

Your constantly-updated definition of Visceral Design and collection of topical content and literature

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Literature on Visceral Design

Here’s the entire UX literature on Visceral Design by the Interaction Design Foundation, collated in one place:

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Norman's Three Levels of Design

Norman's Three Levels of Design

In the human mind there are numerous areas responsible for what we refer to as emotion; collectively, these regions comprise the emotional system. Don Norman proposes the emotional system consists of three different, yet interconnected levels, each of which influences our experience of the world in a particular way. The three levels are visceral...

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