Literature on Why-How Laddering
Stage 2 in the Design Thinking Process: Define the Problem and Interpret the Results
An integral part of the Design Thinking process is the definition of a meaningful and actionable problem statement, which the design thinker will focus on solving. This is perhaps the most challenging part of the Design Thinking process, as the definition of a problem (also called a design challenge) will require you to synthesise your observati...
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- 1 year ago
Laddering Questions Drilling Down Deep and Moving Sideways in UX Research
Laddering questions help you direct your research in order to get the most valuable information from interview subjects. This can help you expand the remit of the research or to focus it to where the roots of problems really lay.Laddering questions are a variant of the “5 Whys” principle. The idea is to use questions that begin with “why” to eli...
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- 2 years ago