Copywriting

Your constantly-updated definition of Copywriting and collection of topical content and literature

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Literature on Copywriting

Here’s the entire UX literature on Copywriting by the Interaction Design Foundation, collated in one place:

All literature

5 Great Ideas to Improve the UX of Your Copy

5 Great Ideas to Improve the UX of Your Copy

We’ve said it before and we’ll probably say it again; the copy used in products is as important to the user experience as any other part of the design. Great graphics, awesome information architecture and simple processes can still be completely wasted if the text sucks.More importantly, from a business perspective, the copy can create action. W...

  • 290 shares
  • 3 years ago
8 Writing Tips to Supercharge the Quality of Your UX Work

8 Writing Tips to Supercharge the Quality of Your UX Work

Content is king—and how you write your content is key. Any UX designer worth their salt needs to write effectively, whether it’s case studies for your UX design portfolio or copy for your product. Want to be a better designer? Read on! Here are 8 practical writing tips that will significantly improve your UX work: Use the inverted pyramid t...

  • 227 shares
  • 2 weeks ago
How to Create Effective UX Case Studies with Aristotle’s 7 Elements of Storytelling

How to Create Effective UX Case Studies with Aristotle’s 7 Elements of Storytelling

So, you want to create case studies for your UX design portfolio. But what kinds of UX case studies should you write? And how do you make them targeted and strong? After all, irrelevant and weak case studies are one of the most common mistakes in UX design portfolios, according to the prototyping tool UXPin. Thankfully, you can use the Greek phi...

  • 358 shares
  • 2 weeks ago
How to Create Engaging UX Case Studies with Freytag’s 5-Part Dramatic Structure

How to Create Engaging UX Case Studies with Freytag’s 5-Part Dramatic Structure

When you tell a great story through your UX case study, you’ll let hirers imagine what it’s like to work with you, give your case study a satisfying order and engage your hirers. These will increase your chances of getting that first interview. Here, we’ll show you how to use the German playwright Freytag’s 5-part dramatic structure to make your...

  • 326 shares
  • 1 week ago