Literature on Typography
Ch 5: Visual Representation
How can you design computer displays that are as meaningful as possible to human viewers? Answering this question requires understanding of visual representation - the principles by which markings on a surface are made and interpreted. The analysis in this article addresses the most important principles of visual representation for screen design...
Web Fonts are Critical to the Online User Experience - Don’t Hurt Your Reader’s Eyes
Bill Gates said; “Content is King” and when it comes to the online user experience it is the 100% truth. Delivering a great user experience doesn’t just mean delivering great content – it also means providing that content in a usable and useful format that encourages reading and interaction rather than clicking out of the site because it’s unrea...
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Physiological Needs: Maslow's Hierarchy of Needs
At the base of Maslow's hierarchy of human needs we find the physiological level, which encompasses the basic, yet self-preserving needs, such as sleep, water, and shelter. The ability to work our way further up the hierarchy, to satisfy our more complex needs, is based on fulfilling the physiological needs. Designers can tap into our unconsciou...
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