Lattice of Value

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What is Lattice of Value?

The lattice of value is based on the idea of value creation for groups of users. It assumes that each user group will require specific value (which may not be the same) from a product in order to adopt that product. However, products which provide additional value based on both sets of users adopting the product are likely to create higher rates of adoption than those which only provide unique benefits to each set of user.