Dark Pattern

Your constantly-updated definition of Dark Pattern and collection of topical content and literature

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Literature on Dark Pattern

Here’s the entire UX literature on Dark Pattern by the Interaction Design Foundation, collated in one place:

All literature

Using Color to Confuse and to Prevent Unwanted Actions

Using Color to Confuse and to Prevent Unwanted Actions

Color can be used to guide someone in the right direction to accomplish a task effectively and efficiently. Just think about a bright red “Read More” button on a white background, one that directs you to a full article on your favorite design guru. Even so, used by designers who focus more on the needs of the company than on those of the target ...

  • 435 shares
  • 11 months ago
How to Get Users’ Agreement with the Opt-in/Opt-out Dance

How to Get Users’ Agreement with the Opt-in/Opt-out Dance

The dark side is quite resourceful in sneaking things past your attention, thereby ensuring your engagement in their commercial activities. To do this, they rely on our inherent laziness, which prevents us from reading every single piece of text on our way towards completing a task. Phrased carefully to deceive you, the automatic opt-in design p...

  • 396 shares
  • 1 year ago
Getting Users’ Long-Term Commitment with a Monthly Charge

Getting Users’ Long-Term Commitment with a Monthly Charge

There’s a trend which takes the use of products from companies such as Adobe and Microsoft from single-purchase goods owned by the consumer to monthly subscriptions. Unlike most dark patterns, this one does not necessarily trick users into agreeing with a system of recurring payments, but simply coerces or manipulates them instead. If they don’t...

  • 386 shares
  • 1 year ago
Harvest Users’ Information with Forced Registration

Harvest Users’ Information with Forced Registration

If a company knows you really well, they have more of an opportunity to make money. The second you register with any website, whether it is an online shop or a social platform, they can send you advertisements or even sell your information to other companies. If you’re truly interested in a long-term relationship with the offered services, that’...

  • 357 shares
  • 1 year ago
Sneaking Products into Users’ Shopping Baskets

Sneaking Products into Users’ Shopping Baskets

Like a naughty kid who wants the Oreo cookies you just told him he couldn’t have, dark pattern designers are masters at slipping things into your shopping basket without your knowledge. Here, we will show you how they do that, and get away with it. We will give you some examples that behave in ways you’ll instantly recognize from many of the pur...

  • 400 shares
  • 1 year ago
Reduce the Likelihood of Rejection with Implied Consent

Reduce the Likelihood of Rejection with Implied Consent

Implied consent is something you can use with the best intentions possible whenever you don’t want to disturb the users’ flow when they’re accomplishing a task. However, it’s still a little bit suspicious when you deliberately hide information, hoping your users will overlook it. Get some striking examples of both well-intended and darker design...

  • 433 shares
  • 1 year ago
Increase Revenues by Prioritizing Advertisements

Increase Revenues by Prioritizing Advertisements

Ever had an annoying pop-up offering you embarrassing physical-ability enhancers that you simply had no use, or stomach, for? With the prioritizing advertisements design pattern, this problem belongs to the past. Large companies such as Google and Facebook are experts at showing the right advertisements to the right people. And while, at first g...

  • 338 shares
  • 1 year ago