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UX Master Classes (Online Webinars)

Get advice and insights from design masters through our webinar series.

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How To Differentiate Your Mobile UX

Photo of Frank Spillers
Frank Spillers, CEO at Experience Dynamics

According to research, 25% of users abandon mobile apps after one use. After one month, 63% uninstall their apps. So, how do you keep users engaged with your mobile experience? And how do you stop users from abandoning or uninstalling your app? Moreover, how do you create an app that serves users above the noise of today’s crowded mobile app market?

Since ‘anyone can design a mobile app,’ it's important to start your mobile app experience with a differentiated UX. In this Master Class webinar, Frank Spillers will cover emotional differentiation for mobile UX. In addition, he will share case studies of how to make your mobile UX better by incorporating inclusion and sociability into your app differentiation puzzle.

This Master Class will touch on what you'll learn in our upcoming course, Mobile UX Design: The Beginner's Guide. Stay tuned for the launch!

In this webinar, you’ll learn:

  • How to approach mobile UX for 2023 and beyond.

  • How to build emotion design strategies into your mobile UX.

  • How to build inclusive design into your mobile UX.

  • What sociability means for mobile and how to improve it.

  • How to design cross-culturally sensitivity into your app (for other markets).

Whether you develop, design, or strategize about mobile UX, this webinar will give you new insights into the importance of differentiating for mobile. Differentiation is critical for mobile because, without it, users may skip your app or expect to uninstall it from the start. Instead, giving them a mobile experience they can’t live without should be your goal for mobile UX design.

Even if you can’t attend the webinar live, register to get access to the recording that you can watch anytime afterward!

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Webinar starts in
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04:00 PM (UTC +00:00)

How to Build a Successful Portfolio

Photo of Chris Clark
Chris Clark, Design Director, Interaction Design Foundation (IxDF)

Whether you’re a UX designer looking for your first job or a seasoned designer looking to further your career, your UX portfolio is one of your most important assets. Your portfolio is the first touchpoint you have with the recruiters; it’s your chance to make a lasting first impression, spark their curiosity and get an invitation for an interview.

In this Master Class, Chris Clark, Director of Design at IxDF, will share practical tips on how to create a successful portfolio that hiring managers will respond to and help you land an interview.

In this webinar, you’ll learn:

  • How to sell yourself and tell your story.
  • How to avoid the common mistakes and stand out from other ‘cookie cutter’ portfolios.
  • Best practices for presenting your work.

This webinar will include a live portfolio review, where you can learn from a real-life example and apply this knowledge to improve your own portfolio. If you’d like to have a chance to get your portfolio reviewed by Chris, submit it below. Chris will select only three portfolios from those submitted, representing different design aspects and career levels.

Even if your portfolio is not selected, you’ll still have the opportunity to gain valuable practical knowledge to improve your portfolio. You’ll also get a chance to ask Chris questions during the Q&A.

Submit your portfolio

Chris will announce the three chosen portfolios during the live session itself, and then review them. You can choose whether you’d like to anonymize your portfolio for review.

Even if you can't attend the webinar live, register to get access to a recording that you can watch anytime afterwards.

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Webinar starts in
7
days
6
hrs
43
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9
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04:00 PM (UTC +00:00)

Strategy Custody: How to Secure Your Strategy's Success

Photo of Adam Thomas
Adam Thomas, Technologist, Speaker and Writer

What happens after you build a strategy? You and your team have spent hours, days and weeks researching and finally developing a strategy, but if you aren't careful, it can end up just as a piece of paper that no one references. Much like a tree that falls in the forest, what happens if it doesn't make a sound?

This is why Strategy Custody is important. How your strategy travels and affects people is the difference between an alive strategy and a dead one. In this Master Class, Product Management expert Adam Thomas will talk about the difference between a dead strategy and an alive strategy and how you can maintain high strategic custody to affect the decisions around you.

In this webinar, you’ll learn:

  • The strategy kernel—how to organize strategy into something useful.
  • Why you should check when your strategy was last accessed more often than you currently do.
  • How to avoid making strategy a paperweight.
  • How to connect the strategy with what’s happening to keep building on it.
  • How you can tie strategy to OKRs in a way that makes the numbers useful in decision-making.
  • Exercises that keep strategy top of mind.

Strategy is complex, it’s not something that you create once and leave alone—you need to keep interacting with it. Discover how to make the most of your strategy and how you can evolve with it.

Even if you can't attend the webinar live, register to get access to a recording that you can watch anytime afterwards.

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Webinar starts in
43
days
6
hrs
43
mins
9
secs

04:00 PM (UTC +00:00)

How to Design Engaging Products: Insights from Fortnite's UX

Photo of Celia Hodent
Celia Hodent, PhD, Game UX Strategist and author of The Gamer's Brain

Learn how to create engaging user experiences with insights from Epic Games’ Fortnite.
In this Master Class webinar, former director of UX at Epic Games and 15-year game industry veteran, Celia Hodent, will show you the psychology and UX framework behind the development of successful games like Fortnite, and how you can apply the same strategies to the development of any product, service, or system.

In this Master Class you’ll also learn what successful gamification entails—which is more complex than merely adding "badges" to an experience. Effective gamification requires a deep understanding of human motivation and the notion of "transfer" (of a skill learned in one context onto another context).

Finally, Celia will also talk about the ethics of engagement and how to draw a line between engaging users and exploiting them, thus slipping into dark patterns or shady practices feeding the so-called "attention economy."

In this webinar, you’ll learn:

  • The UX framework and iteration process applied in the development of Fortnite.

  • The cognitive science and psychology that support the development of engaging and fun video games and how to apply it to other products.

  • What gamification (or playful learning) needs to be efficient. This applies to any product intended to encourage healthier habits for example, or to educate in a playful way.

  • The ethical considerations that any UX professional should have when working on the "engageability" of a product.

Join this Master Class to learn how to engage users and make playful products by applying the lessons from video game developers. Learn the key ingredients that make video games fun and how to use them ethically in other products.

Even if you can't attend the webinar live, register to get access to a recording that you can watch anytime afterwards.

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Webinar starts in
57
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6
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43
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04:00 PM (UTC +00:00)

The Power of Storytelling in UX

Photo of Fernando Marcelo Hereñu
Fernando Marcelo Hereñu, Product and Design Manager at The Walt Disney Company

In today’s digital landscape, users are inundated with information, products and choices. To break through the noise, you need to have a unique identity illustrated through a story. Storytelling is essential to differentiate yourself and your product.

In this Master Class webinar, you have the opportunity to learn from Product and UX Design Lead at The Walt Disney Company, Fernando Hereñu. He’ll show you how assertive communication is a crucial driver to creating an authentic speech and an empathic story that reaches your users' hearts. A unique and personal speech is essential because it allows your audience to feel included and part o your story. To build a successful user experience, you have to have an in-depth understanding of storytelling and analyze its main layers: sociohistorical and narrative.

In this Master Class, you’ll learn:

  • Why storytelling is so significant in the human experience.
  • How to build and craft a narrative from the start.
  • How to achieve an effective and persuasive message to reach your target audience.
  • How to establish an emotional connection between your business and users.
  • How to practice storytelling to enhance user experience and proper usage areas.
  • What’s next in storytelling.

Join this Master Class to learn how to engage and persuade your users through a compelling story.

Even if you can’t attend it live, register to get a recording that you can watch anytime afterward!

Learn more
Webinar starts in
71
days
6
hrs
43
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04:00 PM (UTC +00:00)

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