How to Design with the Mind in Mind
User-experience design guidelines are valuable tools to aid designers in creating a positive user experience. They're based on human perception and cognition—how people perceive, think, and act. However, they are not simple recipes and should not be applied mindlessly. As a designer, you need to understand the why behind these design guidelines to be able to determine their applicability and precedence in specific situations.
If you understand the perceptual and cognitive psychology that underlies UX design guidelines, you’ll be able to enhance your ability to interpret and apply the design guidelines, and ultimately create better experiences for your users.
This Master Class is based on Jeff Johnson’s book: Designing With the Mind in Mind, 3rd edition.
You’ll learn:
- The basic perceptual and cognitive psychology that underlies UI design principles, guidelines, and heuristics.
- How to balance the trade-offs that inevitably arise in situations when guidelines appear to contradict each other.
- Examples of good and bad designs.
With a more robust understanding of the psychology that underlies design principles and guidelines you’ll be able to make more informed decisions and create more intuitive experiences for your user and take your products and solutions to the next level.
Even if you cannot attend the webinar live, register to get access to a recording that you can watch anytime afterwards!
