Literature on Don Norman
Norman's Three Levels of Design
In the human mind there are numerous areas responsible for what we refer to as emotion; collectively, these regions comprise the emotional system. Don Norman proposes the emotional system consists of three different, yet interconnected levels, each of which influences our experience of the world in a particular way. The three levels are visceral...
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The Reflective Level of Emotional Design
“Few products become iconic in people's lives in the way that, say, the Sony® Walkman® did. The iPod is quickly ascending to that status. Clearly there are some products that stand little chance of ever becoming symbolic in people's lives-like Ethernet routers, for instance - no matter how wonderful they look or well they behave. However, when t...
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