Literature on Ethnographic Research
7 Simple Ways to Get Better Results from Ethnographic Research
The first step in any User Experience or Design Thinking process should involve getting to know your users. When starting a project from scratch or moving into a new market, you may not have any experience or a deep understanding of your users. Ethnographic research, such as user observation and interviews, will allow you to discover who your us...
- 248 shares
- 2 weeks ago