Ethnographic Research User Experience (UX) topic overview/definition
Literature on Ethnographic Research
7 Simple Ways to Get Better Results from Ethnographic Research
The first step in any User Experience or Design Thinking process should involve getting to know your users. When starting a project from scratch or moving into a new market, you may not have any experience or a deep understanding of your users. Ethnographic research, such as user observation and interviews, will allow you to discover who your us...
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