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Try Before You Buy

Your constantly-updated definition of Try Before You Buy and collection of topical content and literature

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Literature on Try Before You Buy

Here’s the entire UX literature on Try Before You Buy by the Interaction Design Foundation, collated in one place:

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The Seven Simple Principles of Conversion Centred Design (CCD) and How to Use Them

The Seven Simple Principles of Conversion Centred Design (CCD) and How to Use Them

Oli Gardner – the Creative Director of Unbounce (a landing page builder for marketers), is an advocate of CCD. He says that deploying CCD makes each page you create on a website a piece of “accountable content”. In that you can measure the impact, purpose and success of each page as that page plays a part in converting visitors into customers. D...

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