Literature on User Behavior
Emotional Drivers for User and Consumer Behavior
In his paper; “Conditional Reflexes” the scientist Ivan Pavlov proved that a dog could be conditioned to respond to a stimulus. He presented a dog with food and the dog began to salivate. He also rang a bell every time he presented the food. Eventually he could ring the bell and cause the dog to salivate without any food being present. The act o...
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Habits: Five ways to help users change them
Let’s take a look at a subject that might appear tricky for designers to influence. However much control we have over our designs, we still have the power to reach beyond. Guiding our users toward a better UX isn’t only simpler than you might think; it will also pay dividends to both you and them and avert potential catastrophes.Habitual Choice ...
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