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Law of Similarity

Your constantly-updated definition of Law of Similarity and collection of topical content and literature

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Literature on Law of Similarity

Here’s the entire UX literature on Law of Similarity by the Interaction Design Foundation, collated in one place:

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The Law of Similarity - Gestalt Principles (1)

The Law of Similarity - Gestalt Principles (1)

Gestalt is a German word that carries much importance, especially for us as designers. Let’s have a close look at its principles so that we can see how much information this little word encompasses! The central principle to the Gestalt theory was neatly summarized by the Gestalt psychologist Kurt Koffka: "The whole is other than the sum of the ...

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