Literature on Law of Similarity
The Law of Similarity - Gestalt Principles (1)
Gestalt is a German word that carries much importance, especially for us as designers. Let’s have a close look at its principles so that we can see how much information this little word encompasses! The central principle to the Gestalt theory was neatly summarized by the Gestalt psychologist Kurt Koffka: "The whole is other than the sum of the ...
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