Persuasive Design User Experience (UX) topic overview/definition
Persuasive Design: Concept Definition
Persuasive design is an area of design practice that focuses on influencing human behavior through a product’s or service’s characteristics. Based on psychological and social theories, persuasive design is often used in e-commerce, organizational management, and public health. However, designers also tend to use it in any field requiring a target group’s long-term engagement by encouraging continued custom.
Media technology, such as poster campaigns and television advertisements, has always played a significant role in influencing human intentions and behaviors. Since technology became interactive, its potential to influence behavior has increased immensely. In the 21st century, technology has the opportunity to adapt to the user’s input, needs, and context—a point which allows it to use the most appropriate social principle of persuasion (e.g., praise or reciprocation) in a specific situation. The advancing sophistication of resources available to designers means tailoring the user experience by weaving persuasive elements into it is achievable in increasingly discreet ways than were available in earlier years.
As psychological and social theories are often very broad and not adapted to design practice, the field of persuasive design is developing its own frameworks to support designers in making suitable design decisions. One of these frameworks, developed by B. J. Fogg, professor at Stanford University, is the Fogg Behavior Model (FBM). Fogg describes behavior as a product of three factors: motivation, ability, and triggers. According to the FBM, understanding these factors, along with designing products and services to optimize them, allows designers to achieve the desired behavior in users without resorting to negative tactics such as coercion or deception. Thus, the value of such frameworks lies in their ability to win customers and retain them without inviting risks of violating their trust or irritating them with Please-Don’t-Go pop-ups or Get-Back-To-Me tabs.
For your convenience, we’ve collected all UX literature that deals with Persuasive Design. Here’s the full list:
The Process of Persuasion — How to Make a Casual Browser an Intrigued User
Persuasion is a powerful force that changes the attitudes and behaviors of others. It’s all about influence and manifests itself in many aspects of everyday life. People can persuade themselves, too. Persuasion’s most direct portrayals may show up in such places as courtrooms, political debates, and car showrooms, but many trades rely on persuas...
The persuasion triad — Aristotle Still Teaches
The Greek philosopher Aristotle (384-322 b.c.e.) classified properties of items and concepts in the known universe. One of his most fundamental discoveries was the composition of persuasive speaking. Although Aristotle identified the “three appeals” that make it up 23 centuries ago, when the known universe was smaller, they are timeless. Persuad...
Aristotle on Storytelling in User Experience
The classical Greek philosopher Aristotle (384-322 b.c.e.) made many groundbreaking discoveries about the way people interact, masterfully breaking down a phenomenon such as public speaking into its constituent parts. Aside from his famous three appeals (logos, pathos, and ethos—the fundaments of any act of persuasion), his observations on the a...