Literature on Hierarchy of Needs
Needs Before Wants in User Experiences – Maslow and the Hierarchy of Needs
It has been established that users are more likely to choose products that meet their needs than ones that meet their wants. Abraham Maslow developed a deep understanding of human needs and how they could be met. You can use Maslow’s Hierarchy of Needs in a design context to deliver more powerful user experiences that meet user needs rather than...
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Maslow's Hierarchy of Needs
Abraham Maslow has provided one of the most prominent accounts of human motivation with the 'Hierarchy of Needs', representing his most well-known contribution to psychology. Maslow researched both 'exemplary people' from the past, such as Albert Einstein and Eleanor Roosevelt, and elite college students. Following these studies, Maslow produced...
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