Literature on Empathy Mapping
Stage 2 in the Design Thinking Process: Define the Problem and Interpret the Results
An integral part of the Design Thinking process is the definition of a meaningful and actionable problem statement, which the design thinker will focus on solving. This is perhaps the most challenging part of the Design Thinking process, as the definition of a problem (also called a design challenge) will require you to synthesise your observati...
- 588 shares
- 10 months ago
Empathy Map – Why and How to Use It
Did you know that users are more likely to choose, buy and use products that meet their needs as opposed to products that just meet their wants? An Empathy map will help you understand your user’s needs while you develop a deeper understanding of the persons you are designing for. There are many techniques you can use to develop this kind of emp...
- 169 shares
- 3 weeks ago
Methods to Help You Define Synthesise and Make Sense in Your Research
So you’ve got piles of data gathered from the inspiring empathy research activities you’ve undertaken, and you’re blankly staring at the data thinking, “Where to from here …?” and “What do I do with all this information?” It’s time to bring all the research you’ve collected together and make sense of it all within the context of the design chall...
- 488 shares
- 1 year ago
How to Visualize Your Qualitative User Research Results for Maximum Impact
When thinking about visualization of research results, many people will automatically have an image of a graph in mind. Do you have that image, too? You would be right in thinking that many research results benefit from a graph-like visualization, showing trends and anomalies. But this is mainly true for results from quantitative user research. ...
- 341 shares
- 3 weeks ago