Mobile UX Design User Experience (UX) topic overview/definition


Mobile UX Design: Concept Definition

Mobile UX (user experience) design refers to the design of positive experiences during the use of mobile devices and wearables, and applications or services running on such devices. The mobile market, and the contexts under which mobiles are used, place unique requirements on the design of the user experience. Mobile UX design focuses strongly on efficiency and discoverability.

Mobile users engage with their devices in crucial moments and for short periods of time. Their experiences need to be personalised, efficient and enjoyable, in order to keep them engaged and ensure continued use. Therefore, mobile UX design focuses on delivering devices and services that are streamlined to serve spontaneous user needs that change with the context the user is in, while keeping the interaction levels as low as possible.

Another significant challenge for mobile UX is discoverability (i.e. how easy it is for the service or app to be found) due to the sheer size of app marketplaces. For the same reason, retention and engagement also pose significant challenges, since users are often able to find plentiful and free alternatives to suit their needs. For mobile UX designers, the careful shaping of the mobile user experience, from discovery to operation and co-operation with other devices or services, is a key goal, in order to create positive and personally meaningful experiences for users.

For your convenience, we’ve collected all UX literature that deals with Mobile UX Design. Here’s the full list: