Critical Mass User Experience (UX) topic overview/definition
Critical Mass: Concept DefinitionCritical mass is the idea that you need a certain number of users for a product in order for that product to be successful. It is easier to sell more of a product once critical mass has been reached than it is to sell the product prior to reaching critical mass. Designers will want to ensure that their products reach critical mass as quickly as possible in order to ensure the long-term commercial viability of their products.
For your convenience, we’ve collected all UX literature that deals with Critical Mass. Here’s the full list:
The Diffusion of Innovation – Strategies for Adoption of Products
The diffusion of innovation is the process by which new products are adopted (or not) by their intended audiences. It allows designers and marketers to examine why it is that some inferior products are successful when some superior products are not.The idea of diffusion is not new; in fact it was originally examined by Gabriel Tarde, a French so...
How to Achieve Critical Mass for a Product Launch
The concept of critical mass originates in physics; it refers to the volume of a nuclear product required to sustain a chain reaction in a nuclear explosion. However, critical mass in marketing requires a very different product – users – to ensure a “chain reaction” of sales.The idea of critical mass has been present in social sciences for a lon...