Literature on Critical Mass
The Diffusion of Innovation – Strategies for Adoption of Products
The diffusion of innovation is the process by which new products are adopted (or not) by their intended audiences. It allows designers and marketers to examine why it is that some inferior products are successful when some superior products are not. The idea of diffusion is not new; in fact it was originally examined by Gabriel Tarde, a French ...
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- 1 year ago
How to Achieve Critical Mass for a Product Launch
The concept of critical mass originates in physics; it refers to the volume of a nuclear product required to sustain a chain reaction in a nuclear explosion. However, critical mass in marketing requires a very different product – users – to ensure a “chain reaction” of sales. The idea of critical mass has been present in social sciences for a l...
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- 3 months ago