Focus Groups

Your constantly-updated definition of Focus Groups and collection of topical content and literature

What are Focus Groups?

A focus group is used in usability and user research to collect the opinions of a group of users. It consists of a carefully selected group of participants (between 5 and 10), in a comfortable environment with a skilled moderator (facilitator) who uses a script to ask questions of the group, the answers are recorded and then analyzed and reported to enable further decision making.

Literature on Focus Groups

Here’s the entire UX literature on Focus Groups by the Interaction Design Foundation, collated in one place:

All Literature

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