Focus Groups User Experience (UX) topic overview/definition


Focus Groups: Concept Definition

A focus group is used in usability and user research to collect the opinions of a group of users. It consists of a carefully selected group of participants (between 5 and 10), in a comfortable environment with a skilled moderator (facilitator) who uses a script to ask questions of the group, the answers are recorded and then analyzed and reported to enable further decision making.

For your convenience, we’ve collected all UX literature that deals with Focus Groups. Here’s the full list: