Focus Groups User Experience (UX) topic overview/definition
Focus Groups: Concept DefinitionA focus group is used in usability and user research to collect the opinions of a group of users. It consists of a carefully selected group of participants (between 5 and 10), in a comfortable environment with a skilled moderator (facilitator) who uses a script to ask questions of the group, the answers are recorded and then analyzed and reported to enable further decision making.
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How to Conduct Focus Groups
Focus groups have long been a popular tool in market research and have become more popular in user research in the recent past too. They consist of a group of between 5 and 10 users who work with a moderator/facilitator/researcher. The moderator will pose questions from a script to the group. Their answers are recorded, sometimes by the moderato...