Quantitative Research

Your constantly-updated definition of Quantitative Research and collection of topical content and literature

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What is Quantitative Research?

Literature on Quantitative Research

Here’s the entire UX literature on Quantitative Research by the Interaction Design Foundation, collated in one place:

All literature

Best Practices for Qualitative User Research

No matter how big or small your user research project is, if you're going to do user research, you want to make sure you do it right. You don’t want to waste your time doing research that does not truly represent your users’ opinions and behaviors. That's a waste of both your and your research participants’ time, and it’s bad for business. The f...

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3 weeks ago

Ch 22: Card Sorting

The term card sorting applies to a wide variety of activities involving the grouping and/or naming of objects or concepts. These may be represented on physical cards; virtual cards on computer screens; or photos in either physical or computer form. Occasionally, objects themselves may be sorted. The results can be expressed in a number of ways, ...

Book chapter

Getting into the Mobile App User’s Mind – User Research for Mobile Applications

It’s well understood that user research is what makes for the best user experiences but what are the right user research techniques for mobile apps? While, there is no doubt that any classic UX research technique may be turned to mobile app user research – there are some techniques which have already been demonstrated to show proven value. Maste...

546 shares
1 year ago

7 Simple Ways to Get Better Results from Ethnographic Research

The first step in any User Experience or Design Thinking process should involve getting to know your users. When starting a project from scratch or moving into a new market, you may not have any experience or a deep understanding of your users. Ethnographic research, such as user observation and interviews, will allow you to discover who your us...

250 shares
3 weeks ago

Question Everything

Research can be compared to interacting with the ocean. On the surface, we may see calm beauty or turbulence; however, we can only fully understand the bigger picture once we submerge ourselves and go much deeper. In order to gain a holistic, empathic understanding of our users and the problem we are trying to solve, we need to question everythi...

228 shares
2 years ago

Adding Quality to Your Design Research with an SSQS Checklist

An SSQS (A semi-structured qualitative study) refers to research methods with qualitative rather than quantitative outputs. There are many types of SSQS research such as ethnography, interviews, observations, etc. For them, it can be useful to have a checklist to ensure that you’re making the most of the research techniques and delivering the ma...

413 shares
4 years ago