Barriers to Market Entry User Experience (UX) topic overview/definition


Barriers to Market Entry: Concept Definition

A barrier to market entry is a construction of the market which a new product must enter. It can take many forms from financial (cost of entry) to existing distribution agreements (which may exclude distributors from distributing competing products). If a new product is to succeed the barriers to market entry must be overcome in order for that product to be adopted within the new market place.

For your convenience, we’ve collected all UX literature that deals with Barriers to Market Entry. Here’s the full list: