Emotional Design User Experience (UX) topic overview/definition
Emotional Design: Concept Definition
Emotional design strives to create products that elicit appropriate emotions, in order to create a positive experience for the user. To do so, designers consider the connections that can form between users and the objects they use, and the emotions that can arise from them. The emotions a product elicits can strongly influence users’ perceptions of it.
Emotions play a central role in the human ability to understand and learn about the world. Positive experiences kindle our curiosity, and negative ones protect us from repeating mistakes. Humans form emotional connections with objects on three levels: the visceral, behavioral, and reflective levels. A designer should address the human cognitive ability at each level—to elicit appropriate emotions so as to provide a positive experience. A positive experience may include positive emotions (e.g., pleasure, trust) or negative ones (e.g., fear, anxiety), depending on the context (for example, a horror-themed computer game).
Visceral emotional design appeals to our first reactions when we encounter a product. It mainly deals with aesthetics and the perceived quality from mere look and feel, and the engagement of the senses. Here, we examine what inner or “gut” reactions tell us about an item. Behavioral emotional design refers to the usability of the product, our assessment of how well it performs the desired functions, and how easily we can learn how to use it. By this stage, we will have formed a more justified opinion of the item. Finally, reflective emotional design is concerned with our ability to project the product’s impact on our lives after we have used it—e.g., how it makes us feel when not holding it, or what values we find ourselves attaching to the product in retrospect. Here is where designers will want to maximize the users’ desire to own that item.
For your convenience, we’ve collected all UX literature that deals with Emotional Design. Here’s the full list:
Three Common Models of the Brain to Help You Develop Better User Experiences
There are many different conceptual models of the brain. It’s important to note that many of them lack any scientific basis – this does not, however, negate the fundamental importance of these models. They are not there to “prove” anything but rather to stimulate creative thought as to how designers (and others) may offer all round stimulation o...
The Use of Story and Emotions in Gamification
Gamification projects can benefit from storytelling features; these features can help arouse emotional connections with players. They can enhance the player experience and improve the longevity and fun factor of the gamified features. Let’s take a closer look at how that might work, even if you don’t feel that you are a natural story teller. An ...
Aesthetics and form need to hold hands
This article examines two closely related ideas that are both about looks. Our design world revolves around nice images/form, but did you wonder why we’re allured to beauty? Let’s quickly ponder another question: why is a pretty post office different from a gorgeous art gallery? We’ll look at these two “sides” of this “coin”, namely Attractiven...
Putting Some Emotion into Your Design – Plutchik’s Wheel of Emotions
Emotional design is a big buzz word within the UX community. Designs which tap into the user’s emotions are considered to do more than just respond to their stated needs and provide a greater level of user experience. One way of understanding emotions is Plutchik’s Wheel of Emotions – this may help you deliver better experiences to your users wh...