Literature on App Store Optimization (Aso)
Getting Your App into the Hands of Millions – Marketing for Mobile Apps
Mobile apps aren’t a new thing but the latest research estimates that people spend 30 hours a month playing with apps now. That makes for a substantial opportunity for UX designers but once the product’s finished; how do you market it? Getting the marketing right is the key to market acceptance of your well-designed products. Research from Niel...
- 448 shares
- 8 months ago
If Your User Can’t Find You, You Won’t Have Any Users – Mobile Applications and Discoverability
Discoverability is not a new concept for web designers. In fact Search Engine Optimization and various forms of Search Engine Marketing arose from the need to make websites easy to discover by users. In the mobile application space this issue of discoverability is becoming ever more important – with nearly 700 apps a day being released on Apple’...
- 633 shares
- 10 months ago