Literature on 5 Whys
7 Simple Ways to Get Better Results from Ethnographic Research
The first step in any User Experience or Design Thinking process should involve getting to know your users. When starting a project from scratch or moving into a new market, you may not have any experience or a deep understanding of your users. Ethnographic research, such as user observation and interviews, will allow you to discover who your us...
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Laddering Questions Drilling Down Deep and Moving Sideways in UX Research
Laddering questions help you direct your research in order to get the most valuable information from interview subjects. This can help you expand the remit of the research or to focus it to where the roots of problems really lay.Laddering questions are a variant of the “5 Whys” principle. The idea is to use questions that begin with “why” to eli...
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Research can be compared to interacting with the ocean. On the surface, we may see calm beauty or turbulence; however, we can only fully understand the bigger picture once we submerge ourselves and go much deeper. In order to gain a holistic, empathic understanding of our users and the problem we are trying to solve, we need to question everythi...
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