Self-Generation Effect User Experience (UX) topic overview/definition

What is Self-Generation Effect?

The self-generation effect describes how information is better remembered when it is self-generated as opposed to passively consuming or interacting it. Successful companies like Microsoft and Electronic Arts designs customization tools that are built into many of the great products we use today. These tools reflect the importance of utilizing the phenomenon of the self-generation effect. When you incorporate this phenomenon into your designs, you will be able to create more memorable user interfaces.