Early Adopters User Experience (UX) topic overview/definition
Literature on Early Adopters
Understanding Early Adopters and Customer Adoption Patterns
Customer adoption patterns are important to understanding how to market new product for adoption. Without a clear understanding of what each type of adopter values it can be difficult, if not impossible to target them through marketing.In his book, Diffusion of Innovations (1962), Everett M Rogers the communication scholar and sociologist, descr...
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