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Early Adopters

Your constantly-updated definition of Early Adopters and collection of topical content and literature

What are Early Adopters?

Early adopters are at the forefront of the product adoption process because they start using a new technology or product as soon as it becomes available to the market.

Other fields or industries, such as art or fashion, refer to early adopters as "trendsetters".

Early adopters are incredibly valuable to businesses because they are the first group that uses a new product and will frequently provide direct feedback that can guide future development!

Literature on Early Adopters

Here’s the entire UX literature on Early Adopters by the Interaction Design Foundation, collated in one place:

Learn more about Early Adopters

Take a deep dive into Early Adopters with our course Get Your Product Used: Adoption and Appropriation .

Designing for user experience and usability is not enough. If products are not used—and it doesn’t matter how good they are—they will be consigned to the trash can of history.

Sony’s Betamax, Coca-Cola’s New Coke, Pepsi’s Crystal Pepsi, and McDonald’s Arch Deluxe are among the most famous products which made it into production but failed to wow their audiences, according to Business Insider. In fact, Harvard Business Review dedicated a long piece to “Why most product launches fail”—so it’s not just big brands that aren’t getting their design process right but a lot of businesses and individuals, too.

So, what is the way forward? Well, once you’re sure that the user experience and usability of your product work the way you want them to, you’ve got to get your designs adopted by users (i.e., they have to start using them). Ideally, you want them to appropriate your designs, too; you want the users to start using your designs in ways you didn’t intend or foresee. How do we get our designs adopted and appropriated? We design for adoption and appropriation.

This course is presented by Alan Dix, a former professor at Lancaster University in the UK and a world-renowned authority in Human-Computer Interaction. Alan is also the author the university-level textbook “Human-Computer Interaction.” It is a short course designed to help you master the concepts and practice of designing for adoption and appropriation. It contains all the basics to get you started on this path and the practical tips to implement the ideas. Alan blends theory and practice to ensure you get to grips with these essential design processes.

All Literature

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