Market Research

Your constantly-updated definition of Market Research and collection of topical content and literature

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Literature on Market Research

Here’s the entire UX literature on Market Research by the Interaction Design Foundation, collated in one place:

All literature

7 Great, Tried and Tested UX Research Techniques

7 Great, Tried and Tested UX Research Techniques

Thinking about conducting some user research? Wondering which techniques are most likely to provide useful results? Then look no further. We’ve compiled a list of 7 excellent techniques which are tried and tested and have been proven to deliver real value in UX projects. Let’s take a look at each technique and see what it is and why it works: T...

  • 195 shares
  • 3 weeks ago
Chapter 11: Curated List of Research techniques

Ch 11: Chapter 11: Curated List of Research techniques

Since this book is intended for both designers and non-designers, we offer you a brief description of a curated list of research techniques. Our objective is not to turn our readers into expert user researchers, since we strongly recommend including a professional user experience researcher as part of the enterprise gamification team. We introdu...

Book chapter
How to Recruit Users for Usability Studies

How to Recruit Users for Usability Studies

You’re going to need to conduct usability studies at some point during your design work. That may be for a product or for an information visualization but if you don’t know whether your outputs are usable – you cannot begin to guarantee a user experience. Usability testing is so important that even presidents get involved (above you’ll see Barac...

  • 280 shares
  • 9 months ago
Porter’s 5 Forces Model - Design in Context, Understand the Market

Porter’s 5 Forces Model - Design in Context, Understand the Market

Before you start to implement Porter’s 5 Forces Model, it is important to understand the context in which it is used. It is most valuable when applied to an entire market (either national or global) rather than to a sub-section of a market (e.g. you and a handful of direct competitors). It is very much a high-level strategic tool to understand y...

  • 527 shares
  • 2 years ago
4 Steps for Performing Effective Market Research for Start-ups

4 Steps for Performing Effective Market Research for Start-ups

Market research is a huge field of endeavour, and many overlaps exist between market research and User Experience research. However, if you’re running a start-up business and don’t have the time to learn the entire field of research, four simple steps can help you conduct market research to understand your clients better without spending a fortu...

  • 396 shares
  • 2 years ago