Adopter Categories for New Products User Experience (UX) topic overview/definition
For your convenience, we’ve collected all UX literature that deals with Adopter Categories for New Products. Here’s the full list:
Understanding Early Adopters and Customer Adoption Patterns
Customer adoption patterns are important to understanding how to market new product for adoption. Without a clear understanding of what each type of adopter values it can be difficult, if not impossible to target them through marketing.In his book, Diffusion of Innovations (1962), Everett M Rogers the communication scholar and sociologist, descr...