Literature on Maya Principle
The MAYA Principle: Design for the Future, but Balance it with Your Users’ Present
Learn to design for the future, while balancing your design with your users’ present stage of skills and mindset.This is called the MAYA Principle and it’s the secret behind the industrial design of the Coca-Cola bottle, Shell Oil logo, and the Greyhound logo. Author/Copyright holder: Raymond Loewy. Copyright terms and licence: All right...
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