Service Blueprint: Definition, Benefits & Examples
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If you're getting involved in service design as a UX designer, then you'll want to be able to develop service blueprints. These are simple clear diagrammatic representations of the service as a whole. They allow the designer to simplify processes as well as communicate them clearly to other interested parties such as stakeholders and customers. With a growing cross-over between products and services – this is a really valuable technique to have in your toolkit.
Here’s the entire UX literature on Service Blueprints by the Interaction Design Foundation, collated in one place:
Take a deep dive into Service Blueprints with our course Journey Mapping .
This course will show you how to use journey mapping to turn your own complex design challenges into simple, delightful user experiences. If you want to design a great shopping experience, an efficient signup flow or an app that brings users delight over time, journey mapping is a critical addition to your toolbox.
We will begin with a short introduction to mapping — why it is so powerful, and why it is so useful in UX. Then we will get familiar with the three most common types of journey map — experience maps, customer journey maps and service blueprints — and how to recognize, read and use each one. Then you will learn how to collect and analyze data as a part of a journey mapping process. Next you will learn how to create each type of journey map, and in the final lesson you will learn how to run a journey mapping workshop that will help to turn your journey mapping insights into actual products and services.
This course will provide you with practical methods that you can start using immediately in your own design projects, as well as downloadable templates that can give you a head start in your own journey mapping projects.
The “Build Your Portfolio: Journey Mapping Project” includes three practical exercises where you can practice the methods you learn, solidify your knowledge and if you choose, create a journey mapping case study that you can add to your portfolio to demonstrate your journey mapping skills to future employers, freelance customers and your peers.
Throughout the course you will learn from four industry experts.
Indi Young will provide wisdom on how to gather the right data as part of your journey mapping process. She has written two books, Practical Empathy and Mental Models. Currently she conducts live online advanced courses about the importance of pushing the boundaries of your perspective. She was a founder of Adaptive Path, the pioneering UX agency that was an early innovator in journey mapping.
Kai Wang will walk us through his very practical process for creating a service blueprint, and share how he makes journey mapping a critical part of an organization’s success. Kai is a talented UX pro who has designed complex experiences for companies such as CarMax and CapitalOne.
Matt Snyder will help us think about journey mapping as a powerful and cost-effective tool for building successful products. He will also teach you how to use a tool called a perspective grid that can help a data-rich journey mapping process go more smoothly. In 2020 Matt left his role as the Sr. Director of Product Design at Lucid Software to become Head of Product & Design at Hivewire.
Christian Briggs will be your tour guide for this course. He is a Senior Product Designer and Design Educator at the Interaction Design Foundation. He has been designing digital products for many years, and has been using methods like journey mapping for most of those years.