Customer Touchpoints User Experience (UX) topic overview/definition
Customer Touchpoints: Concept DefinitionUser experience feeds into the larger world of customer experience. A user needs to be content when they interact with a product but the person who pays the bills is not always the user and their needs must be catered for as well. Customer touchpoints are a building block of both user and customer experiences – UX designers will want to become familiar with the concept and how their work can impact on creating better touchpoints for enhanced future experiences.
For your convenience, we’ve collected all UX literature that deals with Customer Touchpoints. Here’s the full list:
Customer Touchpoints - The Point of Interaction Between Brands, Businesses, Products and Customers
There are as many different definitions for the word “touchpoint” in customer experience design and marketing as there are flavors on the average restaurant menu. Why? Because these disciplines have been evolving rapidly over the last decades and terminology has become fluid rather than static. To make matters more complicated – the term “touchp...