Customer Touchpoints User Experience (UX) topic overview/definition

What is Customer Touchpoints?

User experience feeds into the larger world of customer experience. A user needs to be content when they interact with a product but the person who pays the bills is not always the user and their needs must be catered for as well. Customer touchpoints are a building block of both user and customer experiences – UX designers will want to become familiar with the concept and how their work can impact on creating better touchpoints for enhanced future experiences.