Customer Touchpoints

Your constantly-updated definition of Customer Touchpoints and collection of topical content and literature

What is Customer Touchpoints?

User experience feeds into the larger world of customer experience. A user needs to be content when they interact with a product but the person who pays the bills is not always the user and their needs must be catered for as well. Customer touchpoints are a building block of both user and customer experiences – UX designers will want to become familiar with the concept and how their work can impact on creating better touchpoints for enhanced future experiences.

Literature on Customer Touchpoints

Here’s the entire UX literature on Customer Touchpoints by the Interaction Design Foundation, collated in one place:

All Literature

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