Customer Touchpoints User Experience (UX) topic overview/definition

Customer Touchpoints: Concept Definition

User experience feeds into the larger world of customer experience. A user needs to be content when they interact with a product but the person who pays the bills is not always the user and their needs must be catered for as well. Customer touchpoints are a building block of both user and customer experiences – UX designers will want to become familiar with the concept and how their work can impact on creating better touchpoints for enhanced future experiences.

For your convenience, we’ve collected all UX literature that deals with Customer Touchpoints. Here’s the full list: