Customer Touchpoints User Experience (UX) topic overview/definition
Literature on Customer Touchpoints
Customer Touchpoints - The Point of Interaction Between Brands, Businesses, Products and Customers
There are as many different definitions for the word “touchpoint” in customer experience design and marketing as there are flavors on the average restaurant menu. Why? Because these disciplines have been evolving rapidly over the last decades and terminology has become fluid rather than static. To make matters more complicated – the term “touchp...
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