Literature on Credibility
The 7 Factors that Influence User Experience
User Experience (UX) is critical to the success or failure of a product in the market but what do we mean by UX? All too often UX is confused with usability which describes to some extent how easy a product is to use and it is true that UX as a discipline began with usability – however, UX has grown to accommodate rather more than usability and ...
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Trust – Building the Bridge to Our Users
Determining the nature and properties of trust at first may seem pointless because it is so much a part of the human condition. Although we can define it as “a strong belief in the reliability, truth, ability, or strength of a person or thing”, we know that trust is a deep concept. We tend to feel it more in the gut than consider it in the mind;...
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- 4 years ago