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Heckel’s Law

Your constantly-updated definition of Heckel’s Law and collection of topical content and literature

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Literature on Heckel’s Law

Here’s the entire UX literature on Heckel’s Law by the Interaction Design Foundation, collated in one place:

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Negative Emotional Responses

Negative Emotional Responses

In the developed world, we have the benefit of choice; if a product fails to provide us with a positive emotional experience, we can simply look for an alternative. Consumerism is now more cutthroat than ever; no sooner has one product been released, another, similar product appears in its place on the shelf. So as to ensure survival, businesses...

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  • 1 year ago