Heckel’s Law User Experience (UX) topic overview/definition
Literature on Heckel’s Law
Negative Emotional Responses
In the developed world, we have the benefit of choice; if a product fails to provide us with a positive emotional experience, we can simply look for an alternative. Consumerism is now more cutthroat than ever; no sooner has one product been released, another, similar product appears in its place on the shelf. So as to ensure survival, businesses...
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