Diffusion of Innovation
What is Diffusion of Innovation?
Diffusion refers to the pattern of adoption of a new product. The diffusion of innovation incorporates a 5 part process for adoption which includes knowledge, persuasion, decision making, implementation and finally confirmation. The process can be used to evaluate the efficiency of an adoption strategy and thus examine how that strategy can be amended to improve adoption.
Literature on Diffusion of Innovation
The Diffusion of Innovation – Strategies for Adoption of Products
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