Diffusion of Innovation User Experience (UX) topic overview/definition

Diffusion of Innovation: Concept Definition

Diffusion refers to the pattern of adoption of a new product. The diffusion of innovation incorporates a 5 part process for adoption which includes knowledge, persuasion, decision making, implementation and finally confirmation. The process can be used to evaluate the efficiency of an adoption strategy and thus examine how that strategy can be amended to improve adoption.

For your convenience, we’ve collected all UX literature that deals with Diffusion of Innovation. Here’s the full list: