Literature on Diffusion of Innovation
The Diffusion of Innovation – Strategies for Adoption of Products
The diffusion of innovation is the process by which new products are adopted (or not) by their intended audiences. It allows designers and marketers to examine why it is that some inferior products are successful when some superior products are not. The idea of diffusion is not new; in fact it was originally examined by Gabriel Tarde, a French ...
- 482 shares
- 7 months ago
Ch 18: Open User Innovation
Almost 30 years ago, researchers began a systematic study of innovation by end users and user firms. At that time, the phenomenon was generally regarded as a minor oddity. Today, it is clear that innovation by users, generally openly shared, is a very powerful and general phenomenon. It is rapidly growing due to continuing advances in computing ...