Diffusion of Innovation User Experience (UX) topic overview/definition
Diffusion of Innovation: Concept Definition
Diffusion refers to the pattern of adoption of a new product. The diffusion of innovation incorporates a 5 part process for adoption which includes knowledge, persuasion, decision making, implementation and finally confirmation. The process can be used to evaluate the efficiency of an adoption strategy and thus examine how that strategy can be amended to improve adoption.
For your convenience, we’ve collected all UX literature that deals with Diffusion of Innovation. Here’s the full list:
The Diffusion of Innovation – Strategies for Adoption of Products
The diffusion of innovation is the process by which new products are adopted (or not) by their intended audiences. It allows designers and marketers to examine why it is that some inferior products are successful when some superior products are not.The idea of diffusion is not new; in fact it was originally examined by Gabriel Tarde, a French so...