Diffusion of Innovation

Your constantly-updated definition of Diffusion of Innovation and collection of topical content and literature

What is Diffusion of Innovation?

Diffusion refers to the pattern of adoption of a new product. The diffusion of innovation incorporates a 5 part process for adoption which includes knowledge, persuasion, decision making, implementation and finally confirmation. The process can be used to evaluate the efficiency of an adoption strategy and thus examine how that strategy can be amended to improve adoption.

Literature on Diffusion of Innovation

Here’s the entire UX literature on Diffusion of Innovation by the Interaction Design Foundation, collated in one place:

All Literature

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