The Bandwagon Bias – The Dangers of Groupthink
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- 7 years ago
Bandwagon bias is a cognitive bias that is a hallmark of groupthink.
When you believe something simply because it is a popular belief, then you are subjugating your thinking to bandwagon bias.
Bandwagon bias occurs commonly because it saves you the time and effort that are required by otherwise thinking logically and reaching conclusions by yourself. It is much faster and easier to adopt others’ opinions, especially if those beliefs are popular and consistently reoccurring.
Designers must beware of bandwagon bias and remain logical instead of adopting popular opinion without ample thinking and consideration. If the majority of the team says, “This design is great!” then you should only agree if you truly believe it and have facts to support such an opinion.
Here’s the entire UX literature on Bandwagon Bias by the Interaction Design Foundation, collated in one place:
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