Market Orientation User Experience (UX) topic overview/definition
Literature on Market Orientation
An Overview of The Factors of Success for New Product Development
Bringing a successful product to market is a team effort. While designers are responsible for usability, utility and the rest of the user experience there are many factors which contribute to the success or failure of new product development and many of these are outside of the designer’s direct control.The figure above shows the main factors wh...
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