Emotional Drivers User Experience (UX) topic overview/definition


Emotional Drivers: Concept Definition

Human beings are emotional creatures and our emotions drive our behavior. A happy person may be more likely to sing in the rain than an unhappy one. A prideful person more likely to clean their house than a person without such pride. In a design context emotional drivers for behavior must be considered in relation to purchasing and use of products.

For your convenience, we’ve collected all UX literature that deals with Emotional Drivers. Here’s the full list: