Emotional Drivers

Your constantly-updated definition of Emotional Drivers and collection of topical content and literature

What is Emotional Drivers?

Human beings are emotional creatures and our emotions drive our behavior. A happy person may be more likely to sing in the rain than an unhappy one. A prideful person more likely to clean their house than a person without such pride. In a design context emotional drivers for behavior must be considered in relation to purchasing and use of products.

Literature on Emotional Drivers

Here’s the entire UX literature on Emotional Drivers by the Interaction Design Foundation, collated in one place:

All Literature

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