Emotional Drivers User Experience (UX) topic overview/definition
Emotional Drivers: Concept Definition
Human beings are emotional creatures and our emotions drive our behavior. A happy person may be more likely to sing in the rain than an unhappy one. A prideful person more likely to clean their house than a person without such pride. In a design context emotional drivers for behavior must be considered in relation to purchasing and use of products.
For your convenience, we’ve collected all UX literature that deals with Emotional Drivers. Here’s the full list:
Emotional Drivers for User and Consumer Behavior
In his paper; “Conditional Reflexes” the scientist Ivan Pavlov proved that a dog could be conditioned to respond to a stimulus. He presented a dog with food and the dog began to salivate. He also rang a bell every time he presented the food. Eventually he could ring the bell and cause the dog to salivate without any food being present. The act o...