Emotional Drivers

Your constantly-updated definition of Emotional Drivers and collection of topical content and literature

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What is Emotional Drivers?

Human beings are emotional creatures and our emotions drive our behavior. A happy person may be more likely to sing in the rain than an unhappy one. A prideful person more likely to clean their house than a person without such pride. In a design context emotional drivers for behavior must be considered in relation to purchasing and use of products.