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Live and On-Demand Webinars by Design Leaders

Learn from Global Design Leaders

Get advice and insights from design masters through our webinar series.

How To Be More Efficient With Product Research

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Boon Sheridan, Author and Design Researcher

Time to do research is a precious commodity you shouldn't waste. After writing scripts, recruiting participants, and sifting for insights, you want to make informed decisions. However, sometimes projects wrap with results that breed confusion.

Positive responses to a feature or design don't always translate to user success or adoption. Even worse, after the time you spend on research, you might come away with neutral or non-committal results that don't help your team move forward.

There can be many reasons why your research efforts didn’t yield the results you want from them, and in this Master Class webinar, Design Researcher Boon Sheridan will take you through many of them. He’ll show how to avoid common mistakes in Product Research and how to get meaningful feedback that actually helps you make decisions.

You'll learn:

  • How to develop stages of product research and what types of insights will help you
  • What kinds of research methods can generate the insights you need
  • Whom to interview to make sure you get the most from user recruitment
  • What questions to ask to avoid false positives that mask unfavorable outcomes
  • When to course-correct during a research project if results don't meet your goals

If you work in product research, there's nothing worse than spending time and effort on a research project only to find that it doesn't answer vital questions. Inefficiencies and complications can arise anywhere between research planning and evaluation, but by being aware of common pitfalls, you can prevent them with timely adjustments.

Join this Master Class webinar and learn how to craft research that’s better prepared for success. Even if you cannot attend the webinar live, register to get access to a recording that you can watch anytime afterwards!

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Continuous Product Discovery: The What and Why

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Teresa Torres, Author and Product Discovery Coach

Conventionally, product discovery occurs at the start of building a new product, or as part of big, standalone projects. This is usually a way to validate the team’s assumptions and decisions, rather than a way to discover where product development ought to start from. Many of us are still stuck in a project world. We do research to kick off a project, we usability test right before we hand off to engineers, and our primary means for experimenting is a/b testing.

These methods are better than nothing, but the best product teams are shifting from a project mindset to a continuous mindset. Continuous product discovery aims to shift research into a customer-driven process, where product design teams work with customers to co-create their products. This involves breaking down user research into small, more frequent activities that product teams can undertake on a regular basis.

In this 1-hour Master Class webinar with Teresa Torres, you’ll learn:

  • The key differences between project-based discovery and continuous discovery
  • How to give your team a clear benchmark to aspire to
  • How to define a realistic frequency and scope for research
  • How to apply the outcomes of your research towards continuous improvements
  • Examples of how continuous discovery has helped real product teams

Continuous discovery is possible across various industries, in product teams of all sizes, and against many types of constraints. You’ll discover how to craft an approach that works best for your team—whether you want to start small or go big, you’ll unlock incredible advantages for your product when you practice continuous discovery.

Even if you cannot attend this webinar live, register to get access to a recording that you can watch anytime afterwards!

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05:00 PM (UTC +00:00)

How To Communicate With Typography

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Ellen Lupton, Writer, Designer, Curator and Educator

Typography is an essential element of user experience. Language appears everywhere in digital communication, from micro-copy and UI elements to long-form articles. An effective typographic design helps users find the content they want.

As a designer, you probably know that feeling at ease and creative with typography takes time and experience. But a little expert advice can make it much easier for you!

In this Master Class webinar, Ellen Lupton will show you how to apply basic principles of typography to meet communication challenges. Learn how to focus on what you want users to see, do, and feel as they navigate a text. Inspiring examples and practical demos will help you enhance the meaning of a text by applying basic design principles such as:

  • Fonts: How to choose and combine typefaces
  • Alignment: How to build a structured layout
  • Patterns: How to create emphasis
  • Details: How to make it sparkle and shine

Ellen Lupton is the author of dozens of best-selling design guides, and with her tips, you can make confident choices about fonts and layouts.

Join this Master Class webinar learn how typography can improve your work as a UX or UI designer from the bottom-up and the inside-out. Even if you cannot attend it live, register to get a recording that you can watch anytime afterwards!

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On-Demand Master Classes

Watch our Master Class webinar series on demand.

How To Deal With Peo

How To Deal With People Who Don't Get Design

Have you ever found yourself explaining what you do as a UX designer over and over again? Ever had to correct a misinformed colleague who thought you make images look pretty with Photoshop? Ever felt frustrated at being consulted only after major product decisions were made? Even though UX Design is no longer a new or unknown term, in traditional organizations and development teams alike, **people can be unclear about what exactly a UX designer does, what their unique skills are, or where exactly they fit in.** As a UX designer, this means that you need to fight extra hard to make a case for your own work, and educate your colleagues about the role and importance of UX design. In this Master Class webinar, discover how as a designer, you can get—and keep—a seat at the table for every big business and product decision. You’ll learn: - How to identify and anticipate obstacles to UX design in your company - How to elegantly manage false expectations about UX design - How to align your design practice with the organization’s strategy - How to work more seamlessly with non-design teams - How to fight common misconceptions about UX design within your company This Master Class webinar is taught by **Morgane Peng, Design Director at Societe Generale**. Morgane made a career transition **from finance to UX design**, driven by the urge to improve the badly designed enterprise software she encountered when she worked in finance and consulting. Currently, she leads design teams at a 150-year-old banking company, and based on her experiences, she will share with you humorous and useful tips on how **you too can carve a niche for UX design, no matter the size or age of your organization!** With Morgane’s help, you can spend more time doing the creative work that you love, and less time fighting to get taken seriously as a UX designer. By Morgane Peng, Design Director at Societe Generale
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How To Conduct Effec

How To Conduct Effective User Interviews

To design a delightful product, it isn’t enough to have your user in mind—*you need to truly know your user’s mind*. And the most effective way to achieve this is through user interviews. User interviews are extremely useful at answering many different kinds of questions that emerge during—and even before—the design process. This makes them one of the most popular user research methods in practice. While user interviews do offer a chance to chat with your users, your interview session should not devolve into just a casual conversation. Instead, to conduct truly effective user interviews, you should treat them like a scientific exercise—with careful planning and systematic execution. Watch this Master Class webinar for an in-depth guide to user interviews. You’ll learn: • What user interviews are and why they are important • When you should conduct a user interview • How to prepare yourself and your team for a user interview • How to effectively conduct a user interview • How to analyze and use findings from user interviews You’ll learn how to carry out your own user interviews with valuable insights from **Joshua Seiden’s 20+ years of design leadership**. His expertise in Agile and Lean UX will help you refine your user interview methodologies. From this Master Class webinar, you'll learn how to optimize your user research methods to deliver insights in the most efficient way possible. By Joshua Seiden, Co-Author of Lean UX and Founder of Seiden Consulting
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UX Magic: Achieve 10

UX Magic: Achieve 10X Better Designs Through Semantic Interaction Design

Do you know how much cognitive load your design ideas will place on the user even before you sketch out the first screen? If the cognitive load of your design is too high, users will find your product difficult and unpleasant to use. It's possible to measure cognitive load in a usability lab, but by then it is usually too late and too expensive to fix the underlying problems. The solution? You need to know how much cognitive load your users will face and mitigate it at the beginning of your design projects. In other words, the intent to minimize cognitive load should guide your design practice from the very start. In this Master Class, Daniel Rosenberg introduces Semantic Interaction Design, a revolutionary method that spans all the way from core conceptual models to the deployment of applied game theory techniques to create optimal experiences for users. You'll learn: - How cognitive science lends itself to Semantic Interaction Design - Real examples of the benefits and success of this new approach - How to convert product requirements into initial UX designs 10X faster - How to design with higher initial quality - The 4-layer UX framework that unifies UX grammar, presentation, flow and game theory - How this method incorporates data driven business decisions to guide product success This Master Class is based on Daniel Rosenberg's book [**UX Magic**](https://www.amazon.com/UX-Magic-Daniel-Rosenberg/dp/1708061614), which explores how designers can transform product requirements into rich experiences. You'll learn how to maximize the efficacy of your design using the smallest number of screens and flow steps. The result? You'll design experiences that are intuitive and enjoyable for the user, resulting in sustained success for your product. Forget the “fail early, fail often” myth of trial and error UX design. Professor Rosenberg will show you a proven recipe for getting it right on the first try! By Daniel Rosenberg, UX Professor, Designer, Executive and Early Innovator in HCI
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Win Clients, Pitches

Win Clients, Pitches & Approval: Present Your Designs Effectively

You’ve spent days pouring your heart and soul into the perfect design solution. Your slides are beautiful and elegantly crafted. Now, all you have to do is present and get buy-in from the decision-makers. Even though you believe in your work, convincing others is still a challenge. How do you present your work effectively to gain executive approval? In this webinar, learn how to use convincing, evidence-based presentations to earn executive approval and your team’s support. You’ll learn how to: • Gain trust and buy-in from stakeholders and executives • Rally your team around your solution • Persuade others to commit the resources you need • Influence executive level decisions No matter where you are in your design career, effective presentation skills will always give you an advantage. When you learn to present your work with the right balance of proof and persuasion, you can win over your stakeholders and get recognized for new opportunities. Watch our Master Class and acquire this timeless, all-important skill today! By Todd Zaki Warfel, Author, Speaker and Leadership Coach
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How To Design Experi

How To Design Experiences for AI

Artificial Intelligence (AI) has already begun to take the world by storm. Yet, in the design world, it's often misunderstood and underutilized. AI offers the potential to solve problems at an unprecedented scale. But to provide solutions to product users, **AI requires human insight that is rooted in empathy**. That’s where user experience (UX) design comes in. Watch this Master Class webinar to discover how working with AI can transform both your career prospects and the experiences you design. You’ll learn: - Key terms and concepts UX designers must know to work with AI - Case studies of how UX empowers AI in the real world - How to work with engineering teams on AI projects - How to begin your first AI-based UI/UX project - How and why you should play a role in training an AI - How to adapt your design process for AI You’ll learn from **Greg Nudelman’s** 20+ years of in-depth experience as a designer and strategist for AI-based applications. By learning how to train and leverage AI in your work, you can **gain in-demand technical and practical skills**, and become highly employable. 77% of today’s devices already use some form of AI, and 84% of global organizations believe that AI will give them a competitive edge. There’s already a strong business case for AI and the technological capabilities to support it. So, when you develop AI-specific UX design skills, you develop a strong competitive advantage for the future. By Greg Nudelman, Principal and Director of UX, DesignCaffeine
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Disruptive Design: I

Disruptive Design: Is your UX future-proof?

When technology evolves exponentially and new paradigms of interaction emerge each day, UX (user experience) design needs to keep pace with these innovations. **As a UX designer, how can you determine which technologies are worth preparing for? ** Watch this Master Class webinar to learn how design and disruptive technologies go hand-in-hand, and what you can do to remain relevant in an ever-changing industry. You'll learn: - The new technologies that dominate the landscape today - How to follow and interpret tech trends - How to adapt your user research methods to new technologies - How to up-skill and prepare for the future of design You'll learn from Kevin Bethune's 20+ years of experience in the intersection of design, business and engineering. Mastering **an interdisciplinary skill-set and mindset can give you an edge in the industry** and place you ahead of the competition. You'll benefit from Kevin's own insights about how designers can maximize their impact by working effectively with business and engineering teams. Ideal for UX designers, engineers and product managers alike, this Master Class webinar will give you an expert perspective on how to future-proof your skills. By Kevin Bethune, Founder, dreams • design + life
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Design with Data: A

Design with Data: A Guide to A/B Testing

How do you know your design choices *actually* improve the user experience of your products and services? You shouldn’t rely on your instincts alone—**you need to look at the data** to determine how effectively your designs contribute to core business metrics. And this is where A/B testing (also known as split testing or multivariate testing) comes in. In this Master Class webinar, you’ll learn: - What A/B testing is and how it goes hand-in-hand with user experience (UX) design - How to get started with A/B testing in your work - How to interpret and use the results of your A/B tests - Practical examples of A/B testing in action You’ll gain insights from Zoltan Kollin’s 10+ years of experience as a UX designer and educator. What’s more, you’ll learn practical tips and real-world examples which you can apply in your own work. **A/B testing has rapidly grown to become one of the most in-demand skills in a designer’s toolkit**, so you can make yourself even more employable when you master these all-important skills. Whether you’re new to UX design or are looking to improve your career prospects, this Master Class webinar is a great chance to upskill yourself and gain practical knowledge of A/B testing. By Zoltan Kollin, Design Principal at IBM
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Going from UX to Ser

Going from UX to Service Design

If you want to improve customer experience, you can no longer focus on just design and usability. Service design has to play a part. According to research, the most customer-centric organizations today grow 43% more than their peers each year. The secret to their success is the fact that they think beyond user experience (UX) to design seamless positive experiences for their customers at every single touchpoint. In other words, they utilize service design. In this Master Class webinar, you will learn: - What service design is - How to practically apply service design in your work - Why you should consider a career in service design - How you can transition into a service design role You'll gain insights from Frank Spillers' 20+ years of experience designing high-value services and products and learn how to use a systems-thinking approach to design clutter-breaking customer experiences. What's more, you'll learn tips and tools which will help you maximize customer retention (and profits) through the use of service design. Whether you're new to user experience (UX) design or are looking to expand your career prospects, this Master Class webinar is a great chance to upskill and prepare yourself for the fast-growing field of service design. By Frank Spillers, CEO at Experience Dynamics
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Frequently Asked Questions

  • Why aren’t the Master Class webinars free of cost for members?
    While the Master Class webinars aren’t free, they are open to both members and non-members of Interaction Design Foundation. While non-members pay $30 per webinar, members pay only $3. We charge this nominal fee to cover a few costs associated with producing the webinars, including:

    • The cost of using Zoom as our webinar partner. Zoom is one of the most reliable webinar hosting platforms, but it’s also one of the most expensive. We chose quality over affordability to bring you a better viewing experience, and the nominal fee we charge helps us cover these costs, without making the webinars expensive.
    • Along with the cost of Zoom, we also cover webinar costs associated with servers, payment gateways and code maintenance. In fact, 40 cents off every dollar in a transaction goes towards just the payment gateway alone!

    Charging this small fee goes a long way in helping us cover these costs and enables us to continue to bring you high-quality content with the best experts.
  • Will the Master Class webinar be recorded?
    Absolutely! Every Master Class webinar is recorded by default, and if you register, you will automatically receive the link to the recording a few hours after the broadcast ends.
  • What happens if I can't attend a Master Class webinar live?
    No problem at all—as long as you make sure to register for it, you’ll receive a recording link a few hours after the broadcast ends. This way, you can catch up on everything that happens in the live session. But, do be sure to register, as the recording is only sent to registered attendees!
  • I’m a member, but when I try to register for the Master Class webinar, I’m being charged the non-member price. How can I get the discounted price for members?
    Please double-check the email address you are using to register for the webinar. You must use the same email linked to your Interaction Design Foundation membership in order to avail the special member price.

    If you use another email address, our system will not realize that you’re a member. As long as you’re using the correct email address as a member, you will receive the special member price.
  • I just signed up for a Master Class webinar—what's next?
    Once you register, you’ll receive an email from Zoom, our webinar partner. This email contains the link you’ll need to join the Master Class webinar during the broadcast.

    This email is sent from noreply@zoom.us so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to mads.soegaard@interaction-design.org and we'll help you out!
  • I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?
    The email with the recording is sent automatically to all registrants. However, because it contains links, it might get blocked by your spam filters.

    In case you have not received it, please search your Spam for an email from mads.soegaard@interaction-design received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!
  • I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?
    Some of our past Master Classes are available on-demand at https://www.interaction-design.org/master-classes We’re constantly working to make recent Master Classes available on demand, so you can keep checking this page for new additions!
  • I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?
    Many of the past Master Classes have been edited and uploaded to our platform so that our members can view them conveniently in one place.

    After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.

    Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email mads.soegaard@interaction-design.org for assistance.