Influence Product Strategy with Design: Learn from a Booking.com Case Study

As AI continues to evolve, it presents an opportunity for designers to move beyond execution and into strategic leadership. Great user experiences aren’t just about solving problems. They drive business success, address user needs, and reflect company goals. Product designers play a critical role in connecting these dots, blending user insights with strategic thinking.
In this Master Class, Roberta Virzi, Design Manager at Booking.com, will share a real-world case study of a machine learning-based quality rating system for booking.com’s vacation rentals—a project that achieved the balance between user needs and business objectives. To help you take action in your own work, Roberta will also share a practical framework so you can apply what you learn to build influence, foster collaboration, and deliver meaningful results.
You’ll learn:
- How to advocate for user-centricity while aligning with the business priorities.
- Use data to challenge assumptions and drive key decisions.
- Collaborate effectively across teams to create impactful, scalable products.
- Develop the skills to grow your influence, from designer to strategic contributor.
- Gain a step-by-step framework to align design with business strategy.
This session is for designers at any career stage who want to better understand how to make their work relevant and strategic. Join this Master Class to explore how design can have a lasting and meaningful impact on both users and business outcomes.
Even if you can't attend live, register to gain access to a recording that you can watch at any time after the broadcast.