Literature on Hawthorne Effect
Light up Your User Research – Understanding the Hawthorne Effect
If you’re going to observe your users in your UX research, and you probably should, you need to know that the act of observation can have an impact on individual behaviour. The Hawthorne effect is common in research and by understanding it, you can (to some extent at least) moderate its effect on your research. Imagine that you work in a factor...
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