What is Design Sprints?
Design sprints are an intense 5-day process where user-centered teams tackle design problems. Working with expert insights, teams ideate, prototype and test solutions on selected users. Google’s design sprint is the framework to map out challenges, explore solutions, pick the best ones, create a prototype and test it.
“To accomplish great things, we must not only act, but also dream; not only plan, but also believe.”
— Anatole France, Poet, journalist & novelist
How to Run (or Do) a Design Sprint:
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Design Sprints – How to Get Closer to Great Solutions in Just One Week
Former Google Ventures design partner Jake Knapp devised the design sprint process for Google in 2010. He drew inspiration from such areas as Google’s product development culture and IDEO’s design thinking workshops. In design sprints, teams work on problems and goals differently than they do when siloed in their departments in the traditional waterfall process. A carefully selected team from across the organization focus themselves and manage their time to systematically collaborate and proceed from defining a user problem to testing a potential solution within 5 days. Sprints are also integral to agile development, where self-organized, cross-functional teams work to produce short-term deliverables and improve quality while keeping a careful watch over current user needs and any changing circumstances.
The main value of sprints is the speed at which design teams can concentrate a narrow focus on one or more user needs and sharply defined goals. Under time-boxed conditions, team members work first to understand these and then progressively ideate, critique and fine-tune their way towards a testable prototype. Eliminating distractions is key to this process, and the intense focus on specific user needs and goals calls for dedicated time away from regular everyday business. Since the design sprint process is so streamlined and enables teams to produce deliverables and confirm or discard assumptions about users so quickly, it helps to keep costs down. Therefore, cash-strapped startups can especially benefit from using design sprints.
Whatever the size of your organization, you should approach a design sprint like this:
- Before a sprint, it’s vital to:
- Select the right members for your small team—e.g., a facilitator to track the team’s progress, a financial expert, etc.
- Reserve an entire workweek for the team to dedicate to the sprint so members can conveniently work undisturbed.
- Stock up on Post-It notes, whiteboards and markers to use in the chosen location.
- When ready, your team should approach the sprint this way:
- Monday: Work with experts across the organization to map out the problem and determine the sprint’s overall goal. You should proceed to understand your users and their problems via customer journey maps and empathy maps.
- Tuesday: Explore potential solutions through ideation. Your team should examine sources of inspiration by seeing which existing ideas they can improve and freely sketching possible solutions.
- Wednesday: Critique the team’s solutions to determine which are most likely to succeed. Adapt these ideas/sketches into storyboards.
- Thursday: Construct a working prototype from the storyboards.
- Friday: Conduct user testing of the prototype on a sample of at least five users.
- At the end of the sprint, you can expect one of these outcomes:
- A successful failure—where you learned valuable information from your prototype, and thus avoided sinking months into creating the wrong product. You should run a follow-up sprint to explore new angles.
- A flawed win—where you clearly identified what works, what doesn’t and why. You should iterate to fine-tune adjustments and test again.
- A resounding victory—where your prototype enabled users to solve their problems and met (if not exceeded) their expectations. You now have a clear path towards your end product.
Pros and Cons of Design Sprints
On the one hand, your team can:
- Bypass lengthy debates and committee-style decision-making cycles.
- Enjoy dynamic, focused collaboration.
- Understand key users better.
- All be clear about final deliverables.
- Think creatively and experiment to explore a wider variety of ideas.
- Avoid the need to compose detailed specifications.
- Reduce the cost of failure of final deliverables during user testing.
- Enjoy better ownership due to active collaboration.
- Directly witness real users validating ideas.
On the other hand, your team should:
- Consist of the right people who can commit to a 5-day sprint—potentially challenging for senior executives.
- Choose the correct scope and expectations to ensure problems aren’t too complicated to solve in one week—this demands a careful eye to balance ambition with manageability.
- Remember that success isn’t guaranteed.
- Appreciate the intensity involved (hence “sprint”).
Collaboration, insight and ownership are key to locating the best, most viable solutions quickly and preventing your organization from pursuing costly failures. Depending on scope, some sprints can last less than five days. You should use the time-boxed, compressed structure of design sprints to explore the widest range of possible solutions and from there ideate to isolate those representing the deepest understanding of your users.
Learn More about Design Sprints
Take our course on Design Thinking for more about design sprints: https://www.interaction-design.org/courses/design-thinking-the-beginner-s-guide
Read Google Ventures’ own words about design sprints: https://www.gv.com/sprint/
Here’s an insightful, advice-rich account of how an IDEO team approached their design sprint: https://www.ideo.com/blog/5-tips-for-running-a-successful-design-sprint
See best practices with The Home Depot take on design sprints: https://medium.com/@brookecreef/design-sprint-best-practices-a7f62b0a0b89
Literature on Design Sprints
Here’s the entire UX literature on Design Sprints by the Interaction Design Foundation, collated in one place:
Learn more about Design Sprints
Take a deep dive into Design Sprints with our course User Experience: The Beginner’s Guide .
User experience, or UX, has been a buzzword since about 2005, and according to tech research firm Gartner, the focus on digital experience is no longer limited to digital-born companies anymore. Chances are, you’ve heard of the term, or even have it on your portfolio. But, like most of us, there’s also a good chance that you sometimes feel unsure of what the term “user experience” actually covers.
[User experience] is used by people to say, ‘I’m a user experience designer, I design websites’, or ‘I design apps.’ […] and they think the experience is that simple device, the website, or the app, or who knows what. No! It’s everything—it’s the way you experience the world, it’s the way you experience your life, it’s the way you experience the service. Or, yeah, an app or a computer system. But it’s a system that’s everything.”
— Don Norman, pioneer and inventor of the term “user experience”, in an interview with NNGroup
As indicated by Don Norman, User Experience is an umbrella term that covers a number of different areas. When you work with user experience, it’s crucial to have a good understanding of what those areas are so that you know what tools are available to you.
Throughout this course, you will gain a thorough understanding of the various design principles that come together to create a user’s experience when using a product or service. As you proceed, you’ll learn the value user experience design brings to a project, and what areas you must consider when you want to design great user experiences. Because user experience is an evolving term, we can’t give you a definition of ‘user experience’ to end all discussions, but we will provide you with a solid understanding of the different aspects of user experience, so it becomes clear in your mind what is involved in creating great UX designs.
If you are new to the Interaction Design Foundation, this course is a great place to start because it brings together materials from many of our other courses. This provides you with both an excellent introduction to user experience and with a preview of the courses we have to offer to help you develop your future career. After each lesson, we will introduce you to the courses you can take if a specific topic has caught your attention. That way, you’ll find it easy to continue your learning journey.