Market Ecology

Your constantly-updated definition of Market Ecology and collection of topical content and literature

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What is Market Ecology?

Ecology is a biological term which refers to the relationship between an organism and its environment. It has been adapted to the relationship between a product and its market in the form of market ecology. Market ecology is the understanding that products are affected by cultural, political, economic, technological and social environments and that these environments must be considered for both product adoption and continued product use.