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Market Ecology

User Experience (UX) topic overview/definition

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What is Market Ecology?

Ecology is a biological term which refers to the relationship between an organism and its environment. It has been adapted to the relationship between a product and its market in the form of market ecology. Market ecology is the understanding that products are affected by cultural, political, economic, technological and social environments and that these environments must be considered for both product adoption and continued product use.

Literature on Market Ecology

Here’s the entire UX literature on Market Ecology by the Interaction Design Foundation, collated in one place:

All literature

Market Ecology and Product Adoption and Continued Use

Market Ecology and Product Adoption and Continued Use

Products do not exist in isolated universes by themselves. Just as creatures in a biological system are affected by the environment; products form part of a greater eco-system in which they are affected by their environments.Market ecology is the understanding that cultural, economic, political, social and technological environments impact on bo...

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