Literature on Design Principles
The Principles of Service Design Thinking - Building Better Services
Service design is all about taking a service and making it meet the user’s and customer’s needs for that service. It can be used to improve an existing service or to create a new service from scratch. In order to adapt to service design, a UX designer will need to understand the basic principles of service design thinking and be able to focus on...
- 254 shares
- 3 days ago
Principle of Consistency and Standards in User Interface Design
Learn to design with consistency and standards in mind and understand the reasons why they’re important to incorporate them into your work. Derived from Jakob Nielsen and Rolf Molich’s Ten User Interface (UI) Guidelines, ‘Consistency and Standards’ are evident in many of the widely-used products created by some of the most successful companies. ...
- 377 shares
- 2 months ago
Hick’s Law: Making the choice easier for users
Now let’s see a topic about keeping our users’ lives easy. “Isn’t that the theme of most articles here?” you may ask. Well, this one is especially geared towards users. Understanding Hick’s law means you can design so that more users will visit and stay on your website. Delivering a good user experience requires that first you find out th...
- 312 shares
- 8 months ago
KISS (Keep it Simple, Stupid) - A Design Principle
It was Albert Einstein who said; “If you can’t explain it, you don’t understand it well enough.” Though it is often mis-reported as being; “If you can’t explain it to a six year old, you don’t understand it well enough.” What Einstein was driving at was a particular application of “keep it simple, stupid”. From scientific concepts to products t...
- 313 shares
- 4 months ago
Ch 8: Contextual Design
Contextual Design is a structured, well-defined user-centered design process that provides methods to collect data about users in the field, interpret and consolidate that data in a structured way, use the data to create and prototype product and service concepts, and iteratively test and refine those concepts with users. This is ...
Ch 19: Visual Aesthetics
Visual aesthetics, as discussed in this chapter, refers to the beauty or the pleasing appearance of things. We discuss the importance of visual aesthetics in the context of interactive systems and products, present how it has been studied in the field of Human-Computer Interaction (HCI), and suggest directions for future work in this field. 19...
Ch 16: Activity Theory
Foreword: Why activity theory? This chapter is about a theory that was developed decades ago. Some of the basic ideas of the theory were formulated before the word "computer" was ever invented. Then why does the Encyclopaedia of Human-Computer Interaction feature a chapter on the theory? In other words, Why activity theory? The question...
The Building Blocks of Visual Design
Visual design is about creating and making the general aesthetics of a product consistent. To create the aesthetic style of a website or app, we work with fundamental elements of visual design, arranging them according to principles of design. These elements and principles together form the building blocks of visual design, and a firm understand...
- 235 shares
- 4 weeks ago
15 Guiding Principles for UX Researchers
We’ve found that a lot of first time UX researchers have similar questions and concerns when they start working in UX design. So, we thought we’d round up and tackle some of the most common questions to form a set of useful principles for UX researchers. Of course, this isn’t a complete guide to UX research (there are some fairly weighty tomes o...
- 238 shares
- 1 year ago
Symmetry vs. Asymmetry - Recalling basic design principles
Now we’re going to look at two powerful design principles that may, at first glance, seem too simple and second nature to us to warrant too much thought. However, we would be wise not to underestimate their capabilities and the benefits of their effects. Always keeping a firm appreciation for symmetry and asymmetry close to mind can equip you to...
- 449 shares
- 1 year ago
Visual Hierarchy: Organizing content to follow natural eye movement patterns
Let’s look at a topic that deals with, oddly enough, how we look at designs. Once you understand how the human eye processes these, you’ll find yourself better able to arrange your elements more effectively. Content in any digital page layout will follow a specific hierarchy. Headers appear above body text. Menus go at the top, bottom, left, or...
- 287 shares
- 3 days ago
Design checklists: What type of designer are you?
What type of designer are you? Do you have a set of principles, checklists, or methods that guide your designs? Or do you prefer to start from scratch and analyze afterwards with a checklist? If you feel more comfortable looking forward, looking backwards– or if you’re a perfectionist who likes to do both – then this article will be useful to yo...
- 231 shares
- 1 month ago
Responsive Design – Let the Device Do the Work
There may be some argument over whether responsive or adaptive designs are better, but in many cases responsive design is going to be chosen for budgetary purposes (at least today). That means designers need to become familiar with the concepts and some basic guidelines for their responsive designs. Before delving into this article, you might w...
- 393 shares
- 1 year ago
Service Design - Design is Not Just for Products
Service design is concerned with the design of services and making them better suit the needs of the service’s users and customers. It examines all activities, infrastructure, communication, people, and material components involved in the service to improve both quality of service and interactions between the provider of the service and its cust...
- 234 shares
- 1 week ago
An Introduction to Usability
Usability and user experience (UX) are not the same thing: the usability of a product is a crucial part that shapes its UX, and hence falls under the umbrella of UX. While many might think that usability is solely about the “ease of use” of a product, it actually involves a great deal more than that. So, let’s find out more about usability here ...
- 127 shares
- 1 month ago
Ch 6: Industrial Design
In loving memory of Prof. Dr. Kees OverbeekeJuly 18th, 1952 - October 8th, 2011 Kees left us unexpectedly on October 8th 2011, after a lifetime of dedication and warmth towards all the people who surrounded him. He was a passionate man. Kees was inspired, inspiring, engaging, dedicated, provocative and direct. He did not like easy and he was...
Ch 11: Philosophy of Interaction
Over the last two decades, interaction design has emerged as a design discipline alongside traditional design disciplines such as graphics design and furniture design. While it is almost tautological that furniture designers design furniture, it is less obvious what the end product of interaction design is. Löwgren's answer is "in...
Ch 20: Tactile Interaction
The following chapter describes a variety of ways in which Tactile Interaction may be used to enhance the human computer interface, i.e. the design of interactive products. Opening with a general discussion on a broad range of potential applications for Tactile Interaction, the chapter quickly moves onto to consider the key physical, perceptual ...
The Seven Simple Principles of Conversion Centred Design (CCD) and How to Use Them
Oli Gardner – the Creative Director of Unbounce (a landing page builder for marketers), is an advocate of CCD. He says that deploying CCD makes each page you create on a website a piece of “accountable content”. In that you can measure the impact, purpose and success of each page as that page plays a part in converting visitors into customers. D...
- 481 shares
- 2 months ago
The Pareto Principle and Your User Experience Work
There are two things that are always in short supply on any project; time and money. The Pareto Principle can, in the long-term, help you save both. It can also help you make intelligent decisions based on your user research. Our story begins with a Management Consultant Joseph M Juran back in the 1940s. He noticed that there is a general rule ...
- 328 shares
- 2 months ago