Literature on Confirmation Bias
Confirmation Bias – It’s Not What We Think We Know That Counts
Confirmation bias is a pernicious form of bias which can cause real problems in both UX research and our own lives. Learning to recognize and eliminate confirmation bias leads to better decision making, better research and ultimately better products and user experiences.One of the most famous, and flawed, social anthropology studies of all time ...
- 455 shares
- 3 years ago