Moment of Truth User Experience (UX) topic overview/definition
Moment of Truth: Concept Definition
The concept of "moment of truth" originates in service design but has grown over the years to encompass both service and product design. There isn͛t one moment of truth any more but rather several kinds of moment of truth which influence user and customer relationships with the product and/or brand providing the product. UX designers and CX designers, in particular, will want to identify moments of truth so that they can ensure the experience at these points wins hearts and minds of users and customers.
For your convenience, we’ve collected all UX literature that deals with Moment of Truth. Here’s the full list:
The Moment of Truth - Build Desirable Relationships with Users and Customers
In order to understand “the moment of truth”; it’s important to understand the customer lifecycle with a brand or product. There are many moments at which a customer (or potential customer or former customer) will interact with a brand. A moment of truth is simply any interaction during which a customer may form an impression of your brand or p...
Micro-moments: Are you designing for them?
Today, we’ll start with the rants of a Manhattan restaurant to exemplify the relevance of what Google calls “micro-moments”. Why? Because with the pervasive culture that mobile devices have generated, as UX designers, we’re needed now more than ever! This is why we need to equip ourselves with methods and tools to research our users’ lives befor...