Customer Journey Map User Experience (UX) topic overview/definition

Customer Journey Map: Concept Definition

Customer journey maps are used by UX design teams and marketing (as well as other business departments) to better understand their customers. The idea is a simple one, to map the relationship between a customer and an organization over time and across all channels that they interact with the business on. It is always told from the customer͛s expectation but also incorporates the touch-points between business and user experience requirements as the journey progresses.

For your convenience, we’ve collected all UX literature that deals with Customer Journey Map. Here’s the full list: