Visual Design User Experience (UX) topic overview/definition


Visual Design: Concept Definition

Visual design aims to shape and improve the user experience through considering the effects of illustrations, photography, typography, space, layouts and color on the usability of products and on their aesthetic appeal. Visual design considers a variety of principles, including unity, gestalt properties, space, hierarchy, balance, contrast, scale, dominance and similarity.

Visual design as a field has grown out of both user interface (UI) design and graphic design. As such, it focuses on the aesthetics of a product and its related materials by strategically implementing images, colors, fonts, and other elements. A successful visual design ensures that content remains central on the page or function, and enhances it by engaging users and helping to build trust and interest in the product (and consequently, brand).

Through the considerations of how visual elements can be formed or arranged to address the principles of good visual designs, designers can shape the user experience in order to elicit user responses and behaviors appropriate to the use and purpose of the product. Inconspicuous, small details of a product’s aesthetics can thus play a significant role in the design of the user experience.

For your convenience, we’ve collected all UX literature that deals with Visual Design. Here’s the full list: