Brand Experience User Experience (UX) topic overview/definition
For your convenience, we’ve collected all UX literature that deals with Brand Experience. Here’s the full list:
Key Question in User Experience Design – Usability vs Desirability
The question of what usability is compared to desirability comes up a lot in UX design and it’s important to be able to distinguish the two. Why? Because usability is the base level of the user experience and without usability it is difficult to create a worthwhile user experience; however, without desirability it is unlikely that the user exper...