Here’s the entire UX literature on Three Appeals of Persuasion by the Interaction Design Foundation, collated in one place:
The classical Greek philosopher Aristotle (384-322 b.c.e.) made many groundbreaking discoveries about the way people interact, masterfully breaking down a phenomenon such as public speaking into its constituent parts. Aside from his famous three appeals (logos, pathos, and ethos—the fundaments of any act of persuasion), his observations on the a...
The Greek philosopher Aristotle (384-322 b.c.e.) classified properties of items and concepts in the known universe. One of his most fundamental discoveries was the composition of persuasive speaking. Although Aristotle identified the “three appeals” that make it up 23 centuries ago, when the known universe was smaller, they are timeless. Persuad...
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