Literature on Sympathy
Sympathetic Bonding and Why It’s Useful in Design
Sympathetic bonding occurs when we perceive someone else’s emotional reaction to be similar to our own experiences. As such, we feel sympathy for that person. It should be obvious that when we are sympathetic to people, we’re more likely to do the things they do and even—to some extent—do the things they want us to do. How do you create such sym...
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