Literature on Reptilian Brain
Our Three Brains - The Reptilian Brain
Neuroscience has offered many important insights into both the structure and function of the human brain. One of the most well-known models of brain structure, and how it relates to function, was provided by neuroscientist Paul MacLean, whose 'Triune Brain' model is based on three dominant structures in the human brain. These three structures ar...
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- 9 months ago
The Reptilian Brain: Emotion and Design
The Reptilian BrainThe human brain may have developed to endow us with capabilities far beyond the reach of other animals, but this does not mean we are any less driven by the same desires. These desires are manifested in our behavior, and, if you use the right approach to trigger our primal desires, you can influence consumer choices. Below is ...
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- 10 months ago