Product Launch Checklist User Experience (UX) topic overview/definition
Literature on Product Launch Checklist
How to Achieve Critical Mass for a Product Launch
The concept of critical mass originates in physics; it refers to the volume of a nuclear product required to sustain a chain reaction in a nuclear explosion. However, critical mass in marketing requires a very different product – users – to ensure a “chain reaction” of sales.The idea of critical mass has been present in social sciences for a lon...
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